Mobile App Design

During my Minor in User Experience Design in Entrepreneurship at Dockwize, I worked on a self-initiated project in which I designed my own concept from idea to testing. The focus of this minor was on creating a user-friendly and user experience, combined with an entrepreneurial mindset. As part of this project, I developed a concept targeting a gap in the Dutch market: an app for electric scooters. While this form of mobility is already widely adopted in many European countries, it is still absent in the Netherlands. Based on this opportunity,
I designed a scalable app concept for a potential future mobility service provider.

The project started with user research, where I mapped out the target audience using personas,
a user journey, and an empathy map. Based on these insights, I identified key pain points and user needs. I focused specifically on young people and students aged 18 to 26 who are interested in traveling using electric scooters.
To better understand this audience, I did interviews in Amsterdam, both in the library and on the streets. By directly engaging with users,
I gathered insights that helped refine my personas, target group, and problem definition.

The research showed that students who rely on public transportation experience significant stress and frustration due to frequent delays and overcrowding, especially on routes between residential areas, educational institutions, and stations. Buses are often full, and delays are common on routes, city centers and campus areas. In addition, cycling as an alternative also scooterspresents challenges. Many students use bikes to travel, but there is a high risk of theft. As a result, students often feel unsafe leaving their bikes in public parking areas or bike storage facilities.

Based on these insights, I defined clear requirements for the app. I then created low-fidelity wireframes to establish the structure and user flows, which were later translated into high-fidelity designs in Figma. During the project, I developed an interactive prototype and tested it with the target audience. The feedback gathered from these tests was used to improve the design, with the goal of creating the most user-friendly experience possible.

I delivered a Master Business Plan in which my research and applied methodologies were documented. Based on this, I further developed the concept into a “GOSteppy app prototype”.
This prototype provides a strong foundation for future development and testing. Due to the workload of my graduation period and starting with my new internship, I was not able to fully complete the project. However, I successfully finalized it with a succesful outcome, which was assessed with a grade of 7.6 for the reflection report.